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President's Report (July 2026)

Dear PRAL-BR Members,

I am very honored and humbled to serve as your new PRAL-BR board president. Thank you for the trust you have placed in me and my fellow board members.

This organization means so much to me and over the past 5+ years it has had such a meaningful impact on my life. Thanks to PRAL-BR, I’ve picked up so many new skills, tips, and tricks when it comes to public relations. And, along the way, I’ve developed many new friendships that have been so special to me in both my professional and personal life. This is what makes our organization so special. We are a tight-knit group of professionals who truly care about one another and want to see each other succeed.

I don’t take this new role lightly. My fellow board members and I are hitting the ground running. In today’s new media landscape and with great advances in AI, our industry is experiencing explosive change and disruption. PRAL-BR is needed now more than ever to offer the latest industry insights, skills, and resources to our members. 

With this in mind, we have made some important changes to our organization’s bylaws. And we have made the tough, but necessary, decision to update our luncheon pricing for our monthly meetings. These changes will strengthen PRAL-BR and prepare it for the future.

In return, our members can expect higher-quality programming, in-depth professional development sessions and engaging networking opportunities. With your help, we aim to take PRAL-BR to the next level.

I hope to see you soon at an upcoming event! In the meantime, please reach out to us directly with any feedback, suggestions or concerns. Contact us at [email protected].

Sincerely,

Ryan Sinitiere

PRAL-BR President

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