If you’re updating your resume for the first time in a while, or you just want to give your resume a refresh, check out these tips from PRAL-BR member Becky Sadler, Student Engagement & Outreach Manager at the LSU Manship School of Mass Communication.

1. Lead with results, not duties
Replace “responsible for” with what actually changed (or improved) because of you. 

Think of words like “Growth, savings, speed, reach, and efficiency.” Measured results catch attention. Even rough estimates make a resume feel alive and credible. 

Example: Developed and executed media outreach strategies that secured 15+ earned media placements, increasing brand visibility by 30% and driving measurable audience engagement across digital and print outlets.

2. Cut anything older than ten years unless it’s powerful and relevant
Remember, your resume is not a scrapbook. Remove roles that no longer support the new role you are applying for. This makes room for what matters now and prevents age bias or clutter from stealing attention. 

Don’t be afraid of a time gap! The first third of your resume should instantly answer three things: who you are, what you’re good at, and what problem you solve. If that part is strong, the rest gets read.

3. Rewrite every bullet to pass the “So what?” test
After every line, silently ask “So what?” If it doesn’t show value, skill, or impact, rewrite it. 

Compare the bullet points to the job description for the position you are applying for - does it answer to the responsibilities? Do you have keywords in your bullet points that will connect you to the position? 

Consider asking AI to review your resume and give you feedback based on the job position you are applying for (just make sure you rewrite in your own words). Every cover letter and in some cases, resume - should be customized for every application.

4. Update for how hiring actually works now - ATS Friendly
Most resumes go through an applicant tracking software (ATS) system first. Use clear job titles, industry keywords, and simple formatting so both humans and applicant-tracking systems can read it easily. 

Absolutely no photos on a resume and avoid icons and graphics of any kind. If you are applying for a creative position, make a separate, creative resume. You can use the creative version for email attachments and in-person meetings - but upload your ATS friendly version.

5. Showcase those skills, the right way

Keep learning, keep improving - and update your resume to reflect it. Make sure your skills listed are hard skills, not soft skills. Don’t just list that you have leadership skills, show it in the bullet points of your experiences. 

Also, get certifications in areas that would be relevant to your industry like digital marketing or analytics. Continued and constant digital literacy is crucial to showing your adaptation abilities. Stay on top of the latest trends and any recruiting events by checking in with your alumni career center such as the LSU Olinde Career Center - don’t forget, alumni are always welcome to network at on-campus events. Always remember to network, network, network - job or internship search and networking go hand in hand!